Wednesday, December 2, 2009

Metropath(ologies), Personas

My friend, Blake Charlton posted a link to Personas, which is a data mining and visualization project by Aaron Ziman, an MIT graduate student. From the website:
Personas is a component of the Metropath(ologies) exhibit, recently on display at the MIT Museum by the Sociable Media Group from the MIT Media Lab. It uses sophisticated natural language processing and the Internet to create a data portrait of one's aggregated online identity. In short, Personas shows you how the Internet sees you.

Enter your name, and Personas scours the web for information and attempts to characterize the person - to fit them to a predetermined set of categories that an algorithmic process created from a massive corpus of data. The computational process is visualized with each stage of the analysis, finally resulting in the presentation of a seemingly authoritative personal profile.

How to interpret the results:

MIT Personas - how to interpret

My search in process:

MIT Personas in process

My results:

MIT Personas result

My main categories, in order of "bigness" are: education, medical, music, sports(?!), family, online, religion, and aggression(!!).

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