Monday, February 8, 2010

Toyota "Commitment" commercial re: the recalls

Whit's lab worked with Toyota on a few research projects, and he talks a lot about their conservatism coupled with "The Toyota Way", which focuses on two principles: Respect for the Worker, and Continuous Improvement. I'm sure all these recent mechanical problems and recalls have really hurt. I would be surprised if there weren't some high-level resignations at the end of all this.

Here's their new commercial to their customers. I find the biggest strengths are:

1. Reminding people why they bought Toyotas in the first place, and;
2. Explaining how they will fix things.

Simple, and gives people the answers that they want.

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